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Grun. Coherent Earthing System.
Archive News
October 2022
A first European audition for our new Arran Ultra L RCA and Arran Transpose Speaker cables in Warsaw.
The excellent Warsaw Audio Video Show sees the first opportunity to hear a number of our latest cables in a couple of systems. More detailed info via HiFiPig and of course from our Polish distributor, RAFKO Distribution, who’ll be running the demonstrations.
August 2022
Atlas will be demonstrating our brand new Arran Ultra L RCA and Arran Transpose speaker cables, a UK first.
We’ll also have the first UK showing of our latest Atlas Eos 2.5em & Eos 4.0em power cables.
As ever, Atlas personnel will be on hand to discuss our approach to cables and answer any questions you may have, in the Windsor Forest Room. See you there.
December 2020
A feature on the launch of our new Achromatic RCA and Speaker Z connectors.
HiFi & Music Source briefing on Achromatic, now standard on our Element, Equator, and Hyper cable families, as well as the first of the brand-new Ailsa range.
November 2020
HiFi News Yearbook ‘Best of 2020’ listing for Equator XLR.
Great to see our recently introduced Equator XLR interconnect listed in HiFi News’ annual round-up of the year’s best equipment.
July 2020
HiFi Choice confer a ‘Recommended’ status on review of our Element loom (analogue and digital interconnects plus speaker cables).
“The realism is impressive while the musicality is quite gripping.”
July 2020
HiFi Choice awards ‘Recommended’ status to our high value Element Mezzo XLR.
“…provides music that is consistently sophisticated and so represents excellent value….”
July 2020
HiFi News give our recently introduced Equator XLR cable an Editor’s Choice award.
Paul Miller writing “I have described the influence of Atlas’s Equator XLR interconnects as one of remedy, a very subtle emollient that trades crystalline, forensic insight for a sound that is both forgiving and musically compelling.”
May 2020
Equator and Hyper streaming cables review.
HiFi & Music Source take an open-minded approach to the influence of our streaming cables in Ethernet-based systems.
May 2020
An in-depth comparative review of our streaming cable range.
Dutch magazine Music Emotion assess our Equator, Hyper and Mavros cables, concluding “it became clear that a network cable does indeed affect the performance of an audio set.”
May 2020
An interesting and perhaps slightly unconventional perspective on the importance of cables.
A guide to unlocking the potential performance of your system from Renaissens, our long-term French distributor.
(Open the page in Google Chrome for translation options if your schoolboy French is a little rusty).
April 2020
A feature in Forbes Magazine on our determination to keep cable production running as smoothly as possible.
March 2020
We breed them determined in Ayrshire – the Covid-19 virus isn’t going to get the better of us. Stereonet has a feature on how our cable production is still up and running, just not in the factory.
Since each of our cables is hand-built by one individual anyway, we can build and test as normal while keeping our team safe.
January 2020
HiFiandMusicSource review our Mavros Grun USB and Zeno Harmonic headphone cables in tandem, concluding…
“Overall this is a fabulous sound, and it is a privilege for me to listen to this set-up.”
December 2019
A wee celebration to round off the year – a Diapason d’Or award for our Hyper DD Ultra RCA interconnect.
Further recognition from France’s esteemed Diapason magazine, building on our success in the 2017 Awards for the Element Superior Integra RCA
September 2019
HiFi Choice award ‘Recommended’ status to our Mavros Grun USB cable.
“The realism is impressive while the musicality is quite gripping.”
August 2019
An enthusiastic review from HiFi Choice of our entry level Eos dd power cable.
“This makes it a great upgrade from many low-cost mains leads boxed with equipment.”
August 2019
It’s Show Time… Atlas at the UK Hi-Fi Show Live.
We’ll be demonstrating a range of Atlas products at the Show, which this year is being held at the Ascot Racecourse, 26th-27th October.
This will be the UK debut for our new range of streaming audio cables and the Zeno Harmonic balanced headphone cables.
August 2019
It’s Show Time… Atlas at the RMAF.
Our debut appearance at the Rocky Mountain Audio Fest, fast becoming one of the most important events on the international calendar.
In collaboration with VANA Ltd as our new US distributor, we’ll be featuring the full range of Atlas products at the Show, including our new range of streaming cables. RMAF runs from September 6-8th.
August 2019
Atlas at the Hong Kong International Audio Show.
We’ll be demonstrating an extensive range of Atlas products with our local partner Music Icon Cube at the Show being held at the International Conference Centre, August 9-11th. See us in Booth D07, also in Room X24.
Along with our existing product ranges, there may also be some surprises at this year’s event.
May 2019
We announced a number of forthcoming new products at Munich, including a preview of our first streaming audio cables.
Plus a number of manufacturers were using Atlas products in their demonstration systems, including Dynaudio, Linn and PMC.
May 2019
Mavros Ultra RCA Tonearm & Turntable cables.
Our entry into the field of ‘high-end’ vinyl replay. These new OCC cables are based on our highly successful Mavros interconnects.
April 2019
Atlas will be exhibiting at Munich High End again this year, 9th May – 12th May.
We’ll be featuring a number of new product launches, and a number of other exhibitors, including DynAudio, Harman International, PMC and Graham Audio will be using Atlas cables as part of their demonstration systems.
April 2019
The Audiophile Man Paul Rigby discovers we’re definitely on solid ground with our Grun Coherent Earthing System as featured on our Asimi Luxe cables, concluding:
“While the Asimi cables are excellent, they are truly transformed in sonic terms when the Grun (ground) cables are added.”
April 2019
HiFiPig magazine recently visited us, listened to some cables and interviewed our MD Kevin Kelly.
The HFP team also encountered a surprise or two on the day: “…once again on a cable demonstration it was the digital cables that we perceived as having the biggest overall effect.”
Read the entire article (free download) in their e-magazine.
March 2019
HiFi World give a 5 Globe review rating for our Asimi Grun Luxe interconnects and speaker cable.
Their conclusion: “The Atlas Asimis are expensive but they are superbly constructed and, most importantly, have a gravitas few others can match. They impose little of their own character on the system and allow the music to flow freely.”
February 2019
Eos dd power cable.
A new entry-level power cable, replacing our well-reviewed Eos. As the name suggests, this new product gains the dd (dual drain) screening system used in our more expensive cables.
February 2019
Mavros USB debuts.
Our first ‘high-end’ USB cable, featuring the Grun Coherent Earthing System. Also available with Luxe leather finish.
January 2019
Mavros USB debuts at the Bristol HiFi Show.
We’ll be demonstrating the effect of our ‘Grun’ technology on analogue interconnects &speaker cables.
Plus the launch of our first ‘high-end’ USB cable, also featuring the Grun Coherent Earthing System.
Room 324 on the 3rd Floor. Dates & opening times on the Bristol Show website
December 2018
We’ve created a video highlighting the various processes involved in creating our ‘flagship’ Asimi Luxe speaker cable.
We’ll be featuring a number of additional videos in the coming months.
December 2018
New Hyper XLR to Z-plug cable for Chord Hugo TT2.
The highly regarded Hugo TT2 DAC from Chord Electronics has the unusual ability to drive a pair of loudspeakers, making for an extremely compact high-performance system.
December 2018
New Element USB ‘micro’ cable for Chord Mojo series.
High-performance portable DAcs are an increasingly popular market sector. The USB ‘micro’ vesrion of our popular Element series is the latest addition to our range of analogue and digital cables for portable devices.
December 2018
What HiFi 5 Star review for our updated Equator 2.0 speaker cable.
Their verdict: “These nicely built speaker cables are an easy and affordable way to boost your system’s performance.”
November 2018
HiFi News give our top of the range Asimi Luxe speaker cable an Editor’s Choice award.
Paul Miller concluding “So while the Asimi Luxe Grun is no panacea, it certainly has the capacity to make the best sound even more insightful.”
November 2018
Free Ascent Grun interconnect when you buy Ascent Grun speaker cables.
A superb value deal to allow you to take advantage of the latest generation Ascent products featuring our Grun Coherent Earthing System.
July 2018
A review from HiFi Choice of our latest generation Equator Integra interconnect.
“…These interconnects transmit consistently sophisticated music and represent excellent value for money.”
May 2018
Sound Perfection Reviews assess the Zeno headphone cable, conluding:
… the Zeno cables seem to fit seamlessly into any system and enhance it by bringing out subtle details better along with a more natural and effortless sound. The Zeno Cables can be described as natural, effortless and spacious without a hint of bloat or sharpness.
May 2018
We announced our Luxe Collection, along with the Eos Superior, our most sophisticated power cables to date, at Munich High End, to considerable interest.
The Luxe Collection cables will be available from the end of June,
April 2018
Editor’s Choice Award for the Ascent Grun Speaker Cables.
HiFi News are impressed with the new generation Ascent speaker cable, concluding “…as an upgrade into the realm of top-end cables, Ascent makes a very convincing case for itself.”
April 2018
Atlas will be exhibiting at Munich High End again this year, 10th May – 13th May.
This is going to be a very important year for new product launches, particularly our ‘high-end’ Luxe Collection cables.
April 2018
More Plaudits for the Element Integra Superior.
HiFi Pig conclude their review of the Element Integra Superior describing it as being “This is yet another great cable from Atlas. If you’re looking to take a safe step into the ‘better’ cable market this is an excellent starting point.”
March 2018
A Superior Choice.
HiFi World summarise their review of the Element Integra Superior describing it as being “Outstanding – amongst the best.”
February 2018
Further praise for our Element Superior Integra interconnect.
HiFi & Music Source take an unusual approach, comparing the Superior to both a competitor’s cable and our own top of the range Mavros!
January 2018
Atlas will be exhibiting at Bristol again this February.
Featuring ‘back to back’ audio demonstrations letting you hear directly the influence of conductor quality, dielectric efficiency, solder-free plug technology and manufacturing process on the interconnections that exist between system components. Plus UK debuts for the new Ascent Grun speaker cable and Hyper S/PDIF digital interconnect.
Stand 7b, Bristol Suite on the Ground Floor.
November 2017
Diapason d’Or award for our new Element Integra Superior interconnect.
Welcome recognition from France’s esteemed Diapason magazine.
November 2017
HiFi World sample our Element Integra turntable lead.
“Plugging these into a Rega Planar 1 turntable (£250) in place of a pair of stock leads brought a noticeable improvement. Most noticeable was the reduction in background noise and an expansion of the soundstage.”
November 2017
HiFi World’s take on the Hyper Integra tonearm cable.
“In short this is an excellent cable that doesn’t break the bank but offers real benefits.”
September 2017
Enthusiastic endorsement of our new Element Integra Superior interconnect by HiFi Choice.
“…well-made interconnects offer a sophisticated sound across a wide range of music, and are also great value for money.”
September 2017
HiFi Choice review our new generation Eos Modular distribution block.
“…highlights the improvements in the dynamic range and expressiveness of the performance that I can detect with this unit installed.”
August 2017
Aylesbury dealer Deco Audio are having an ‘Atlas Day’ event on October 28th.
This will include demonstrations of our new Grun Coherent Earthing System cables. Great chance to see their new expanded facilities.
Info & tickets from Deco
July 2017
HiFi Choice enthuses about the Hyder dd Duo Integra interconnect.
“a class act that is very much at home across a wide range of musical genres.”
July 2017
HiFi Choice waxes lyrical about the Hyper Integra tonearm cable.
“In short, the Hyper Integra is a sophisticated-sounding cable that represents great value for money..”
July 2017
We’ll be exhibiting at the HiFi News Show in October.
Saturday 21st to Sunday 22nd of October.
July 2017
We’ll be exhibiting at a number of shows in China during August & September.
Hong Kong Show,
August 11th–13th.
More info →
Guangzhou AV Fair,
September 15th–17th
More info →
Shantou Hi-fi Show,
September 24th–26th
More info →
May 2017
HiFi Choice gets in the groove with the Element Integra tonearm cable.
“I am immediately impressed by the refinement of the sound.”
April 2017
Grun Coherent Earthing System.
The latest generation Mavros and Asimi Ultra cables achieve new performance levels via our Grun configuration.
March 2017
HiFi World smitten by the ‘outstanding’ Hyper Ultra interconnect…
“…anyone looking to upgrade their interconnect to bring a little more from a system should seriously give the Hyper Ultra an audition.”
March 2017
Atlas will be exhibiting at Munich High End again this year. 19th May – 21th May, 2017.
It’s already been an important year for new products, with have more to debut at High End 2017.
February 2017
Wideband high performance video – Hyper 4K HDMI Active.
An ‘active’ digital cable developed for optimal performance over lengths of up to 15m.
February 2017
Next generation mains distribution – the Eos Modular 4.0 block.
High quality 6 way block available with filtered/iunfiltered sockets.
January 2017
“Headphone Cable of the Year’ Award from HiFi Choice for Zeno.
HiFi Choice’s annual ‘Essential HiFi’ collection includes our Zeno headphone cables, the original review commenting: “This is a serious upgrade for the discerning headphone listener.”
December 2016
Mavros Ultra SE (Special Edition)
Our most successful ‘high-end’ cable, with outstanding reviews around the world since its launch, and now a HFN award.
To celebrate, we’ve created the Mavros SE, with gold-plated Ultra connectors. Only 50 sets available, ask your dealer for details.
October 2016
HiFi News Yearbook ‘Best of 2016’ listing for Mavros Ultra RCA/XLR.
A ‘Product of the Year’ Award for Mavros following Paul Miller’s March review which described the Ultra RCA/XLR as being “a supremely well-balanced cable with a standard of construction and finish to match.”
September 2016
HiFi Choice
reviews the Eos 4dd power cable…
“…can be used with all items of audio equipment to great effect.”
July 2016
HiFi Choice enthuses about the Element Integra, commenting…
“…excellent value for money and so comes highly recommended.”
May 2016
HiFi Choice reviews the new Zeno headphone cable, concluding…
“This is a serious upgrade for the discerning headphone listener.”
April 2016
HiFi Pig tests a complete Atlas ‘loom’ and seems especially keen on the Equator Integra, commenting…
“It stands up to cables costing five times or more the price. It wipes the floor with any budget cables.”
March 2016
Our Zeno headphone cables are making lots of new friends…
Zeno is opening doors in the personal/desktop audio community, largely a new market for us.
Recent reviews from GadgetyNews and HiFi and Music Source
September 2016
We’ll be exhibiting at the HiFi News Show in October.
We’ll be demonstrating our latest generation Eos power cables –so visitors can take our Eos ‘Power Challenge.’
September 2016
We’ll be exhibiting at Indulgence (formerly Headroom) in October.
A chance to take our Zeno ‘Headphone Challenge.’
September 2016
We’ll be exhibiting in the ‘HeadZone’ area (Brooklands Suite).
A chance to audition our Zeno headphone cables.
April 2016
Atlas will be exhibiting at Munich High End again this year.
It’s already been an exciting year for product launches, and we have more to come at High End 2016.
Halle 3, K11.
January 2016
Atlas at Integrated Systems Europe 2016
Our first outing at the premiere showcase for the specialist installation industry. Making their debut will be our new ‘Duo’ interconnects and Hyper si (screened installation), both products developed for high specification installations.
January 2016
Zeno headphone cables launched at Headroom 2016.
UK launch of our new Zeno upgrade cables, a major upgrade on the cables supplied with high-end headphones.
Read Jason Kennedy’s show report
January 2016
HiFi News Yearbook ‘Best of 2015’ listing for Asimi Ultra.
We were delighted to see our Asimi Ultra RCA interconnect is one of only two cables to make it into HiFi News’ round-up of the year’s best equipment.
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