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Design & Technology : Atlas Cables 'DNA'

• Design & Technology:
• Atlas Cables 'DNA'
• Construction & Velocity
  • Benefits
  • Conductor Types
  • Conductor Purity
  • Insulation Materials
  • Cable Construction
  • Right Connection
  • Bi-wiring
  • Fine Tuning
  • Conjugate Bracket RCA plug
• Technical Papers
• AWG Table

• About Us:
• About Us
• Why Buy Cables?
• Friends of Atlas Cables
• Company Info
• Warranty Registration
• Limited Warranty

Everything we do is based on our extensive research and proven test results.
This ensures our products are completely consistent in manufacture and ensures a defined progression as you move up the ranges.
In other words, we not only know exactly what we're doing, but why.

We design & manufacture. Not everyone does.

Note that we said ‘design and manufacture.’ That’s actually quite important.

A number of cable brands are really more ‘assemblers’ than manufacturers. Their products are typically assembled from a combination of ‘off the shelf’ parts, so the core wire itself, the insulating materials, terminations and the final performance parameters are all limited by what’s already available.

Our unique ‘DNA.’

At Atlas, when we create a cable, plug or accessory, we don’t reach for someone else’s component catalogue. We define the performance specifications we’re aiming for, then design and produce whatever we need to meet (or exceed) them. All Atlas products are our intellectual property, you'll not find the same cables or plugs elsewhere; in short Atlas products are unique to Atlas.

Original Thinking. Total Control.

Frequently we go right back to first principles. For example, what if there’’s a better way to build a phono plug? Then we’ll design, prototype, test and manufacture one accordingly (it’s used on all our new Reference Series interconnects).

This degree of control over the entire process from CAD concept drawings to listening room tests ensures a number of things:

• we can achieve extremely high, consistent performance levels across our entire range;
• we can introduce some very advanced technology remarkably cost-effectively
• we can create products with a clear ‘synergy’ with others in our range

A typical example was mentioned in the HiFi News review of our Mavros range, which noted (when combining interconnect and speaker cables)

With both in place the system took on a whole new dimension.…

Everything we do is based on our extensive research and proven test results.
This ensures our products are completely consistent in manufacture and ensures a defined progression as you move up the ranges.
In other words, we not only know exactly what we're doing, but why.

Atlas Technical Paper and DNA

Our Atlas range of products has gathered Hi-fi five star awards and superb reviews since its introduction.

For those who’d like to know more about the technology behind these cables, we have Technical Paper and DNA of Atlas audio_products.